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Connecting US Customers with Factories in Asia

Our Mission

…is to bring “FULL SERVICE” sourcing to our customers so they can control internal labor costs and still maintain a competitive sourcing capability.

World Way specializes in cutlery and kitchen accessories and has been connecting US customers with Asian factories since 2003. We know cutlery all the way from ideation to retail placement. We have worked in product development, sales, and marketing inside leading US cutlery brands. We have also worked at the factories supplying those brands overseeing supplier management, process improvement, and production. With offices in the US and China, we are able to provide small to midsize companies, “FULL SERVICE” sourcing capability allowing them to compete with larger companies that have in-house sourcing staff. We utilize experienced marketing professionals, product development specialists and quality inspectors on every project.

World Way Advantages
Housewares And Kitchenwares Focused
Western Product/Marketing Understanding
"Bolt On" Full Service Expandable Sourcing
Engineering, Product Development, Marketing Support
AQL Inspection Report
QA/QC Testing Support
Travel/Accommodation Interpreter Assistance
Coordination Of Shipping Documentation
US Customs/HTS Code Assistance

Consumer Products

With factory partnerships across many different product categories, we can accelerate your supply chain needs at pricing below traditional agents.

Consumer Products
Kitchen Cutlery
Knife Blocks & Cutting Boards
Refrigeration
Kitchen Appliances
Housewares
BBQ
Outdoor
Pet Products

Industrial Services

Our team goes beyond traditional agents that just buy/sell. From engineering and marketing support to product specification documentation and implementing a quality control program, we can be an extension of your product development team.

Industrial Services
Design Services
Full Service Sourcing
Production/Quality Inspections
Marketing Support
Factory Qualification & Audit
Product Development
Interpreter/Travel Companion